I have had a hell of a year ... and I have been neglecting my blog.
In the last year, my dad's health seriously started to fail and he faded away in February. I was a victim of workplace abuse, and suffered social and emotional isolation. I lost my creativity for a while, and my business suffered. I experienced gut wrenching depression and almost gave up.
But, that isn't me. My struggles and woes don't define me. I have been incredibly supported by the amazing souls around me. I have been encouraged and loved. And I am refocusing on my art, and my community.
I am especially grateful to Art With Panache for all their help. And I feel truly honoured to have been offered a position as their new Marketing Manager. I hope you will check out the new site I recently built for them at:
Thanks to everyone who has been there for me this past year ... I couldn't have made it without you.
I have had a great time redesigning the AWP branding ... the previous version was feeling a bit dated, used too many colours (imo) and the good copy had been long lost. So, the above page of rough concepts contained the first kernel of the new logo (centre at bottom). I took this marker drawing and rebuilt it in Adobe Illustrator, creating a bezier .eps of the design and started massaging it towards a final version. Using bezier curves lets the finished design be infinitely scaled; it could be as big as a building without any pixelization or degradation in quality. The simplicity of this final design offers a variety of useful colour variants allowing for logo placement in many different situations without compromising the brand integrity (and legibility). Note: All fonts for this project are completely original.